Three Days Workshop on Branding Strategy 2nd January to 5th January 2016

A three days workshop (2^nd January to 5^thJanuary 2016) for Branding Strategy and Brand positioning was conducted by Dr. Neha Porwal Professor IBS Academy Jaipur. The workshop included the detailed information of Branding concept; differentiation was various brands, need and importance of Branding and Strategies for branding products of all sectors. The students did different management exercise for Brand positioning of products in consumers mind. Dr. Neha informed the students that consumers of all sectors give importance to Branding segment and advised the students to seek for various job options in this sector.